The iPhone 8 is coming soon, more advanced technologies are being applied to it. Much more rumored feature was confirmed, such as the new OLED display, curved glass, wireless charging, new physical design, the waterproof design, biometric recognition and so on. With this cutting edge technology, comparing with historical model, the iPhone 8’s price might be set to break $1000 for the base model.
There are rumors that apple inc would release new products in September 6th, including iPhone 8, iPhone 7S, iPhone 7S Plus. So the new iPhone 8 should be seen as a brand new category of iPhone, rather than an iteration of the regular iPhone line. The iPhone 7S and 7S Plus are the conservative "next steps", with the iPhone 8 representing a new way of thinking (an almost "Pro" way of thinking).
The new iPhone 8 are equipped by the top technology and physical design, Apple inc maybe posit iPhone 8 as luxury on high end customer market. And with the advent of iPhone 7S and iPhone 7S Plus, it can make up for the gap in the middle end consumer market, because Apple knows how many people can afford the upcoming iPhone 7S and iPhone 7S Plus models.
The iterative 7S handsets are expected to be announced at the same event as the iPhone 8, go on sale roughly two weeks after the event, and will not only represent the bulk of new iPhone sales in the fourth calendar quarter, but be the foot soldiers against Samsung's Galaxy Note 8 phablet.
All in all, Apple will have the high-end iPhone 8 to show off its skills, but in terms of volume and availability, it really needs the main story to be the iPhone 7S and 7S Plus.